As Google becomes more and more sophisticated, one of the major cores of their algorithm, the one dealing with links (called Penguin) aims to value natural, quality links and devalue those unnatural or spammy ones. As a search engine, if they are to stay viable, they have to make sure their results are as honest and high-quality as possible, and that webmasters can't manipulate those results to their own benefit.
Hey Brian, this is an absolutely fabulous post! It caused me to come out of lurking mode on the Warrior Forum and post a response there as well. Only my second post in 4 years, it was that kickass… I’ve signed to your newsletter on the strength of this. You have a new follower on Twitter as well! I mean what I said on the Warrior Forum… Since 2001 I’ve worked in an SEO commercially, freelance and now from the comfort of my own home – I have bought IM ebooks with less useful information in them than covered by any one of your 17. You might not please everyone in our industry giving some of those secrets away for free though! All power to you my friend, you deserve success and lots of it!
As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.
A content specialist needs to be a Jack or Jill of all trades, utilizing excellent written and verbal communication skills, above-average computer literacy, and a natural interest in trends. This job is ultimately about translating the key aspects of the product into content the target demographic finds appealing. This is part art, part critical thinking, and 100% attention to detail.
Google recommends that all websites use https:// when possible. The hostname is where your website is hosted, commonly using the same domain name that you'd use for email. Google differentiates between the "www" and "non-www" version (for example, "www.example.com" or just "example.com"). When adding your website to Search Console, we recommend adding both http:// and https:// versions, as well as the "www" and "non-www" versions.
“I have been working with the Hirschfeld Marketing team for the past 4 years on our mobile marketing program. I have found their team (account management, designers/builders and vehicle support crew) to be very helpful, accommodating and resourceful in helping make our mobile marketing program succeed. When it came time to update our vehicle platform, we were so pleased with the current program it was a simple choice to continue our working relationship.”
The actual content of your page itself is, of course, very important. Different types of pages will have different “jobs” – your cornerstone content asset that you want lots of folks to link to needs to be very different than your support content that you want to make sure your users find and get an answer from quickly. That said, Google has been increasingly favoring certain types of content, and as you build out any of the pages on your site, there are a few things to keep in mind:

Video Marketing Objectives


What are "backlinks"? Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
There are things like solo ads that you can buy or join up with JV partners to help sell whatever it is that you're peddling. But at the outset, you're going to find it difficult to succeed in the internet marketing field. Ensure that you learn the right skills along the way so that you can become an effective online marketer. It doesn't matter how slow you go, as long as you don't stop, you'll reach your goals.

Video Marketing Tips 2019


The best strategy to get backlinks is to create great content and let other people promote your content. However, to get started, you can create your own links to content on your social media platform, ask your friends to share your content on their websites and social media, and if you can find questions in forums that your content answers, you can always post it there.

Pagerank Graph


Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.

Internet Marketing How To Start


Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.


To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually  ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[46] 

Social media marketing on its own is free to use, as is content marketing if you’re creating and managing the content yourself. Several email marketing platforms have free plans for your first few hundred or thousand subscribers, giving you time to get your revenue increasing before you have to start paying. There are even free keyword research tools like Google’s Keyword Planner that can help you optimize your site at no cost.
That's what kept bringing me back to Sharpe. When it comes to internet marketing, this is one of the masterminds in the industry, a high-8-figure earner who recently generated over $1 million dollars within a 60-day period with a brand new system. I knew that if I was going to help educate people about internet marketing, I had to go straight to the top. Sharpe is also one of the most relatable characters in the industry, who speaks eloquently and fluidly, able to inspire millions of people with ease.
I’ve probably read all of your articles, but seeing them organized in categories is a great way for me, and others, to find all of your content. I’m sure that this project will bring you more engagement (if possible) and more on-site time, which will boost backlinko through the roof on Google. I’m just curious why didn’t you put a link to HUB in main menu, or footer menu?
In 2013, the Tenth Circuit Court of Appeals held in Lens.com, Inc. v. 1-800 Contacts, Inc. that online contact lens seller Lens.com did not commit trademark infringement when it purchased search advertisements using competitor 1-800 Contacts' federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commission filed an administrative complaint against 1-800 Contacts alleging, among other things, that its trademark enforcement practices in the search engine marketing space have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017.[29]

Video Marketing Mistakes


This is awesome. I just want to give you a shout out Brian Dean. My company is a small family owned business. I got out of the Army in 2013 and my father was REALLY old school when it came to marketing. I mean….Yellow pages old school. Anyways, I started watching your videos and reading all your content in 2014 and it gave me the confidence to learn SEO on my own. While I am by no means an experts or even close, your content has helped me so much over the last few years. Still learning!
And finally, the other really important bucket is authority. Google wants to show sites that are popular. If they can show the most popular t-shirt seller to people looking to buy t-shirts online, that’s the site they want to show. So you have to convince Google - send them signals that your site is the most popular site for the kind of t-shirts that you sell. Fill this bucket by building a fan base. Build a social network, get people to link to you, get people to share your t-shirt pages on their social network saying ‘I want this!’, get people to comment, leave testimonials, show pictures of themselves wearing the product or using the product, Create a fan-base and then rally them to link to you and talk about you. That’s how you prove to Google that you are trustworthy and authoritative.

So, for example, a short-tail keyphrase might be “Logo design”. Putting that into Google will get you an awful lot of hits. There’s a lot of competition for that phrase, and it’s not particularly useful for your business, either. There are no buying signals in the phrase – so many people will use this phrase to learn about logo design or to examine other aspects of logo design work.


In this day and age - if you're not getting found on Google you're missing a gigantic amount of opportunity. That's why we help companies like Twin City Roofing re-invent their marketing strategy though they've been in business for 30 years. We helped them create a better funnel online through dedicated service pages, and more - and most importantly we got them ranked for more keywords and in front of more eyes.
The actual content of your page itself is, of course, very important. Different types of pages will have different “jobs” – your cornerstone content asset that you want lots of folks to link to needs to be very different than your support content that you want to make sure your users find and get an answer from quickly. That said, Google has been increasingly favoring certain types of content, and as you build out any of the pages on your site, there are a few things to keep in mind:

Video Marketing Objectives


Brunson talks about this reverse engineering in his book called, Dot Com Secrets, a homage to the internet marketing industry, and quite possibly one of the best and most transparent books around in the field. Communication is what will bridge the divide between making no money and becoming a massive six or seven-figure earner. Be straight with people and learn to communicate effectively and understand every stage of the process and you'll prosper as an internet marketer.

An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.


Such an enlightening post! Thanks for revealing those sources, Brian. This really has opened up my mind to the new ideas. I have read many articles about SEO, especially the ones in my country, most of them don’t really tell how to increase your presence in search engines. But today I found this page, which gave me much more valuable insights. Definitely going to try your tips..

Internet Marketing Guy


Some brilliant tips and advice here, I am curious you mention the directory sites to submit to and I notice a lot of my competitors are on such sites but a lot of these sites want links back which would mean I would need pages of links on my site and that is something I don’t see on competitors sites – how do they manage that would it be all paid for or is there a trick
With Integrated Campaign Management, Kentico allows you to execute cross-channel digital marketing campaigns and gain intelligence on individual channels. Unlike various dedicated marketing automation tools, there is no need to integrate any third-party modules. With full out-of-the-box functionality, you can develop campaign assets, launch campaigns, and analyze the results with minimal effort, all from one location.
Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They're also great because they're easy to understand and share. Everyone loves visual data, right? That's why the demand for infographics has increased considerably. Consider that influential online publications like Mashable publish numerous infographics from all over the Internet.

How Pagerank Works


Long gone are the days when keywords were the only SEO technique that mattered, but that doesn’t mean they aren't still crucial. The difference is that today, keywords must be well-researched, carefully chosen, and judiciously used in your content in order to be effective. But what are keywords, exactly? Keywords are words and phrases that prospects use to find online content, and that brands can then use to connect with prospects who are looking for their products and services.
As I mentioned in the keyword section of the guide, unfortunately Google has made it difficult to get data around the actual keywords people are searching for, but by looking at page-level traffic (outside of your site’s home page) you can start to glean insight into your overall SEO progress. Looking at rank data and using the tactics mentioned in the keyword section of this guide will also help you to get more insight into the actual terms that are driving traffic (and whether your SEO growth is being driven by optimization efforts rather than off-line marketing).

SEO for business owners is becoming increasingly important. In today's online marketing landscape, SEO has become a necessity for business websites, as proper search engine optimization allows your website to climb the ranks of major search engines like Google, Yahoo and Bing. In fact, with increased visibility in organic search results, you can save hundreds or even thousands on paid ads. Quality SEO is achieved through various methods including, coding, responsive design, and content management.
“Sharability” – Not every single piece of content on your site will be linked to and shared hundreds of times. But in the same way you want to be careful of not rolling out large quantities of pages that have thin content, you want to consider who would be likely to share and link to new pages you’re creating on your site before you roll them out. Having large quantities of pages that aren’t likely to be shared or linked to doesn’t position those pages to rank well in search results, and doesn’t help to create a good picture of your site as a whole for search engines, either.
Header response codes are an important technical SEO issue. If you’re not particularly technical, this can be a complex topic (and again more thorough resources are listed below) but you want to make sure that working pages are returning the correct code to search engines (200), and that pages that are not found are also returning a code to represent that they are no longer present (a 404). Getting these codes wrong can indicate to Google and other search engines that a “Page Not Found” page is in fact a functioning page, which makes it look like a thin or duplicated page, or even worse: you can indicate to Google that all of your site’s content is actually 404s (so that none of your pages are indexed and eligible to rank). You can use a server header checker to see the status codes that your pages are returning when search engines crawl them.

The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!,[18] mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and as of 2006, Ask.com[19][20]), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).


Your company’s social media profiles can also rank in search engines. Try Googling your company right now. Do your social media profiles pop up? Companies that work to build their social media presence will often see their Facebook, Twitter, LinkedIn, and other social profiles alongside their company’s website on the search engine results page. The best way to get your social media profiles to rank is by staying active and consistently engaging with your fans and followers across your social profiles.
Internet Marketing Inc. is one of the fastest growing full service Internet marketing agencies in the country with offices in San Diego, and Las Vegas. We specialize in providing results driven integrated online marketing solutions for medium-sized and enterprise brands across the globe. Companies come to us because our team of well-respected industry experts has the talent and creativity to provide your business with a more sophisticated data-driven approach to digital marketing strategy. IMI works with some clients through IMI Ventures, and their first product is VitaCup.

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