These aren’t just meta descriptions and page titles, they’re the first impression a new customer has of your website. What do you do that none of your competitors do? Now is the time to tell them with perfectly placed long-tail keywords. It’s all about giving your users a taste of the information they’re dying to know without over-promising, and subsequently letting them down.

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty, a la Penguin. Also, don’t do anything shady or unnatural to create backlinks, like asking a site to put a link in the footer of every page on their site.
People are searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.

var jqr = jQuery; var f7 = new LiveValidation("input_1_7",jqr.extend({validMessage: " ", jqObj: jqr,fieldType:"text" },additional_data )); all_validations[1][7] = f7; f7.add(Validate.Presence,{ failureMessage: "This field is required.",validMessage: " " ,jqObj: jqr }); var f2 = new LiveValidation("input_1_2",jqr.extend({validMessage: " ", jqObj: jqr,fieldType:"email" },additional_data )); all_validations[1]["2"] = f2; f2.add(Validate.Presence,{ failureMessage: "This field is required.",validMessage: " " ,jqObj: jqr }); f2.add(Validate.Format, { pattern: /^([^@\s]+)@((?:[-a-z0-9]+\.)+[a-z]{2,})$/, failureMessage: "" ,validMessage: " " ,jqObj: jqr } ); var f5 = new LiveValidation("input_1_5",jqr.extend({validMessage: " ", jqObj: jqr,fieldType:"text" },additional_data )); all_validations[1][5] = f5; f5.add(Validate.Presence,{ failureMessage: "This field is required.",validMessage: " " ,jqObj: jqr,mask:"(___) ___-____",livevalidkey:"5",form_id:"1" }); var f4 = new LiveValidation("input_1_4",jqr.extend({validMessage: " ", jqObj: jqr,fieldType:"textarea" },additional_data )); all_validations[1][4] = f4; f4.add(Validate.Presence,{ failureMessage: "This field is required.",validMessage: " " ,jqObj: jqr }); } catch(err) {


The simplest path here is to set up goals or e-commerce tracking in a tool like Google Analytics. You can use the above report to look at organic traffic and goals (or different e-commerce metrics) by landing page, which means that you are specifically looking at who converts among the people who are landing on your site from an organic search (versus people who may have come to your site from PPC or another channel within the window that your analytics tracking can track, then searched for you, then converted).
Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That's where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) to a competitor that's already ranking well for your target keywords, you can gain insight about the link building that may have helped them. A tool like Link Explorer can help uncover these links so you can and target those domains in your own link building campaigns.
And that’s exactly where your customers are going to find the products and services that help them solve their greatest challenges. For most online consumers, the buyer’s journey begins on a search engine like Google. They will search for keywords and phrases that match their challenges and needs, and then navigate to pages that can help educate them about solutions. If your business shows up first, it can add an extra $100,000 in revenue to your business.

World Wide Web, or “the web” for short, is a network of web pages connected to each other via hyperlinks. Each hyperlink connecting to a new document adds to the overall growth of the web. Search engines make it easier for you to find these web pages. A web page linked by many other web pages on the similar topics is considered more respectful and valuable. In the above example, John’s article gets the respect for sparking a conversation that resulted into many other web pages linking to each other. So backlinks are not only important for a website to gain respect, they are also important for search engines and the overall health of the entire world wide web.
“Sometimes we wonder how they get it all done, between our constant phone calls, numerous updates, and crazy requests. When working with the world’s hardest material, we have to have the hardest working team supporting our email marketing efforts — iContact is that team. Diamonds are a girl’s best friend, but our iContact Strategic Advisor has become family.”

For example, if a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine's assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.
Such an enlightening post! Thanks for revealing those sources, Brian. This really has opened up my mind to the new ideas. I have read many articles about SEO, especially the ones in my country, most of them don’t really tell how to increase your presence in search engines. But today I found this page, which gave me much more valuable insights. Definitely going to try your tips..

Hey Brian, this is an absolutely fabulous post! It caused me to come out of lurking mode on the Warrior Forum and post a response there as well. Only my second post in 4 years, it was that kickass… I’ve signed to your newsletter on the strength of this. You have a new follower on Twitter as well! I mean what I said on the Warrior Forum… Since 2001 I’ve worked in an SEO commercially, freelance and now from the comfort of my own home – I have bought IM ebooks with less useful information in them than covered by any one of your 17. You might not please everyone in our industry giving some of those secrets away for free though! All power to you my friend, you deserve success and lots of it!
The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.
Wow Brian…I’ve been making and promoting websites full-time since 2006 and just when I thought I’ve seen it all, here you are introducing me to all these innovative ways of getting backlinks that I wasn’t aware of before. I never subscribe to newsletters, but yours is just too good to say no to! Thanks very much for this information. Off to read your other posts now…
Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[22]

Internet Marketing Bots


In the 1990s, the term Digital Marketing was first coined,.[10] With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.[11]
Quality content is more likely to get shared. By staying away from creating "thin" content and focusing more on content that cites sources, is lengthy and it reaches unique insights, you'll be able to gain Google's trust over time. Remember, this happens as a component of time. Google knows you can't just go out there and create massive amounts of content in a few days. If you try to spin content or duplicate it in any fashion, you'll suffer a Google penalty and your visibility will be stifled.
Once you’ve taken the time to understand how your prospects talk and what they search for, have looked at the keywords driving traffic to your competitors and related sites, and have looked at the terms driving traffic to your own site, you need to work to understand which terms you can conceivably rank for and where the best opportunities actually lie.
"YOU ROCK JIM! I took the advice you gave me and made the changes you recommended to our website. You said it would take a little more than one month for the updates to take effect, so I stuck with it and didn't make any additional tweaks even though our rank went down. I just checked our rankings after Google's latest update and we're [edited out]. THANK YOU! In the amount of time we had together you gave advice on my on page optimization and content, and gave linking advice, and it worked beautifully. I can't wait to learn more from you." Jason H.

I’ve probably read all of your articles, but seeing them organized in categories is a great way for me, and others, to find all of your content. I’m sure that this project will bring you more engagement (if possible) and more on-site time, which will boost backlinko through the roof on Google. I’m just curious why didn’t you put a link to HUB in main menu, or footer menu?

After your site has been built out, creating a social media presence is the best second step for most businesses. All businesses should have a Facebook Page that’s fully fleshed out with plenty of information about your business. Depending on your audience, you can also start a Twitter, Instagram, and/or Pinterest account. Social media is a long-term commitment that requires frequently updating and monitoring, but it’s one of the best ways to build an online community around your business.


Page Structure - The third core component of SEO is page structure. Because web pages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawlable are actions that site owners can take to improve the SEO of their site. 

Keyword Pagerank


“Sharability” – Not every single piece of content on your site will be linked to and shared hundreds of times. But in the same way you want to be careful of not rolling out large quantities of pages that have thin content, you want to consider who would be likely to share and link to new pages you’re creating on your site before you roll them out. Having large quantities of pages that aren’t likely to be shared or linked to doesn’t position those pages to rank well in search results, and doesn’t help to create a good picture of your site as a whole for search engines, either.
For instance, you can write a piece of content that is perfectly optimized for the search engines, but if it doesn’t make sense to a human, then it will not bring you new business. No matter how many times you use a keyword in a blog post or site page, if that content doesn’t actually help your visitors better understand their challenges, they will leave the page and never return.
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This chapter will teach you how to ignore the noise and focus on substantive, measurable results.
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