A strategy that is linked into the effectiveness of digital marketing is content marketing.[39] Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".[39] It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
Internet usage around the world, especially in the wealthiest countries, has steadily risen over the past decade and it shows no signs of slowing. According to a report by the Internet trend investment firm Kleiner Perkins Caulfield & Byers, 245 million people in the United States were online as of 2011, and 15 million people connected for the first time that year. As Internet usage grows, online commerce grows with it. This means that more people are using the Internet with each passing year, and enough of them are spending money online to impact the economy in significant ways. (See also E-Commerce Marketing)

Internet Marketing For Musicians


An essential part of any Internet marketing campaign is the analysis of data gathered from not just the campaign as a whole, but each piece of it as well. An analyst can chart how many people have visited the product website since its launch, how people are interacting with the campaign's social networking pages, and whether sales have been affected by the campaign (See also Marketing Data Analyst). This information will not only indicate whether the marketing campaign is working, but it is also valuable data to determine what to keep and what to avoid in the next campaign.
You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files13.
Hey – I love this article. One thing I’ve done with a little bit of success is interview “experts” in whatever niche. In my case this is a mattress site and I sent questions to small business owners with the information I was looking for. Some were happy to help and I would send them a link to the article once it was live. I didn’t ask for a link, but in some cases they would feature the link on their own website.

Internet Marketing Giveaways


Online competition is fiercer than ever—and if you want to create a website that outperforms industry benchmarks in a big way, it’s vital that you know how to utilize your design skills to keep users engaged. The more engaged users are, the more likely they are to turn into paying customers—people who will buy your products and services time and time again, remain loyal, and ultimately become ambassadors for your brand both on- and offline.
Wow Brian…I’ve been making and promoting websites full-time since 2006 and just when I thought I’ve seen it all, here you are introducing me to all these innovative ways of getting backlinks that I wasn’t aware of before. I never subscribe to newsletters, but yours is just too good to say no to! Thanks very much for this information. Off to read your other posts now…
But Google has championed machine learning as its future and seems 100 percent focused on growing this segment of the algorithm. Going forward, SEO practitioners will need to be proactive and invest in analyzing data and understanding search behavior across a variety of search and social platforms. This way they can develop the type of content that will motivate and influence user/search behavior which will in turn influence rankings and traffic.

First and foremost, when it comes to marketing anything online, it's important to understand how money is made and earned. In my phone call with Sharpe, he identified several items that were well worth mentioning. Once you understand where the money comes from and how the industry works, you can then better understand how best to position yourself and your offer so that you can reap the benefits of the making-money-while-you-sleep industry.

Our typical client improves their optimization within months. To get started with our Dallas Fort Worth SEO Company, give us a call today at 800.231.4871. Our team will provide you with elite internet marketing services and help your business reach the top in 2019. We are the #1 Dallas SEO company in the Metroplex and serve areas throughout DFW and beyond. Allow us to help your local business make its mark online.

The internet is full of business potential, but it is also rife with competition. In this situation, it becomes really tough to sell your products or services. Affiliate marketing can help you effectively promote your product on the web. By helping you reach out to a large potential customer base, affiliate programs help you to connect with millions of customers across the globe.
Our Dallas SEO company is dedicated to helping your company stand out and succeed online. We provide quality SEO services for small businesses that wish to gain visibility in their local market. You don't need to be a huge company to work with us; in fact, we prefer working with small businesses across the nation. When you invest in SEO as an internet marketing campaign, your return on investment will be greater than any other marketing technique you can find. We aren't new to the SEO industry, and we are constantly training to stay current with Google Webmaster Guidelines. With our help, your company will reach the top 10 search engine results on giants like Google, Yahoo, and Bing. Through increased visibility, you will see an improvement in leads and brand recognition. Quality SEO for business owners utilizes a variety of methods to empower your brand, and increase customer conversion rates.
After your site has been built out, creating a social media presence is the best second step for most businesses. All businesses should have a Facebook Page that’s fully fleshed out with plenty of information about your business. Depending on your audience, you can also start a Twitter, Instagram, and/or Pinterest account. Social media is a long-term commitment that requires frequently updating and monitoring, but it’s one of the best ways to build an online community around your business.

Video Marketing Facts 2018


Relevance – If a term is frequently searched for that’s great: but what if it’s not completely relevant to your prospects? Relevance seems straight-forward at first: if you’re selling enterprise email marketing automation software you don’t want to show up for searches that don’t have anything to do with your business, like “pet supplies.” But what about terms like “email marketing software”? This might intuitively seem like a great description of what you do, but if you’re selling to Fortune 100 companies, most of the traffic for this very competitive term will be searchers who don’t have any interest in buying your software (and the folks you do want to reach might never buy your expensive, complex solution based on a simple Google search). Conversely, you might think a tangential keyword like “best enterprise PPC marketing solutions” is totally irrelevant to your business since you don’t sell PPC marketing software. But if your prospect is a CMO or marketing director, getting in front of them with a helpful resource on evaluating pay-per-click tools could be a great “first touch” and an excellent way to start a relationship with a prospective buyer.
My favorite style in this is article marketing. You create anchor content on your website or blog, then you build authority-content links to that content, effectively driving up the visibility. I've used this single strategy to rank hundreds of keywords in the #1 spot on Google, and I would highly recommend that if you're going to learn any marketing strategy, that you get really good at this one.

Video Marketing Statistics


To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[46]
There are many ways to determine which efforts are producing results and which ones aren't. For example, you can study your website's analytics through your web host or by using Google Analytics. Most social media sites provide analytics as well, or you can use tools such as Hootsuite to get social media analytics. Your email service should also provide you with information on the open rates and engagement rates for your emails.
As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text[7] in 1996 and then Goto.com[8] in 1998. Goto.com later changed its name[9] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers[10] for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.[11]
An Internet marketing campaign is not an isolated, one-off proposal. Any company that plans on using it once is certain to continue to use it. An individual who is knowledgeable about all aspects of an Internet marketing campaign and who has strong interpersonal skills is well-suited to maintain an ongoing managerial role on a dedicated marketing team.

Google's core algorithms and its propensity to shroud its data in layers of obscurity is not something new. However, it is critical to any understanding of marketing on the internet simply because this visibility is at the heart of everything else that you do. Forget about social media and other forms of marketing for the time being. Search engine optimization (SEO) offers up the proverbial key to near-limitless amounts of traffic on the web.


                    var jqr = jQuery;  var f7 = new LiveValidation("input_1_7",jqr.extend({validMessage: " ", jqObj: jqr,fieldType:"text" },additional_data )); all_validations[1][7] =  f7; f7.add(Validate.Presence,{ failureMessage: "This field is required.",validMessage: " " ,jqObj: jqr }); var f2 = new LiveValidation("input_1_2",jqr.extend({validMessage: " ", jqObj: jqr,fieldType:"email" },additional_data )); all_validations[1]["2"] =  f2; f2.add(Validate.Presence,{ failureMessage: "This field is required.",validMessage: " " ,jqObj: jqr }); f2.add(Validate.Format, { pattern: /^([^@\s]+)@((?:[-a-z0-9]+\.)+[a-z]{2,})$/, failureMessage: "" ,validMessage: " " ,jqObj: jqr } ); var f5 = new LiveValidation("input_1_5",jqr.extend({validMessage: " ", jqObj: jqr,fieldType:"text" },additional_data )); all_validations[1][5] =  f5; f5.add(Validate.Presence,{ failureMessage: "This field is required.",validMessage: " " ,jqObj: jqr,mask:"(___) ___-____",livevalidkey:"5",form_id:"1" }); var f4 = new LiveValidation("input_1_4",jqr.extend({validMessage: " ", jqObj: jqr,fieldType:"textarea" },additional_data )); all_validations[1][4] =  f4; f4.add(Validate.Presence,{ failureMessage: "This field is required.",validMessage: " " ,jqObj: jqr });   } catch(err) {

So be wary. Ensure that you learn from the pros and don't get sucked into every offer that you see. Follow the reputable people online. It's easy to distinguish those that fill you with hype and those that are actually out there for your benefit. Look to add value along the way and you'll succeed. You might find it frustrating at the outset. Everyone does. But massive amounts of income await those that stick it out and see things through.
The field is replete with terms that might confuse and perplex the average individual. What is a squeeze page? What's a sales funnel? What's a CPA? What's SEO? How do you setup a good blog to filter the right type of relevant traffic and get your offer in front of eligible users? What's a massive value post (MVP) really mean? Clearly, there are an endless array of terms, some of which you might already know or might not depending on how much you presently know about the field.

Just do a quick Google search. If you're monitoring to see if a link you built is indexed, or just want to find other areas where you've been mentioned or linked, do a quick search with your company brand name, your web URL or other terms you're following. I've seen plenty of backlinks indexed by the search engine that never showed up in my search console account.

Another ethical controversy associated with search marketing has been the issue of trademark infringement. The debate as to whether third parties should have the right to bid on their competitors' brand names has been underway for years. In 2009 Google changed their policy, which formerly prohibited these tactics, allowing 3rd parties to bid on branded terms as long as their landing page in fact provides information on the trademarked term.[27] Though the policy has been changed this continues to be a source of heated debate.[28]
All of our social sharing is done through Buffer. We link up all of our social channels so that we can share anything from our blog or from the other websites we read with one click. It’s super easy and very helpful. Plus, because everything is scheduled, it means our Twitter followers don’t just get a huge pile of Tweets at one time. Instead, we can roll it out over the day.

Engagement – Google is increasingly weighting engagement and user experience metrics more heavily. You can impact this by making sure your content answers the questions searchers are asking so that they’re likely to stay on your page and engage with your content. Make sure your pages load quickly and don’t have design elements (such as overly aggressive ads above the content) that would be likely to turn searchers off and send them away.


As an avid reader of [insert their site name], I love reading anything you write about, such as [insert article on their website], and anything you link out to. Sadly, I couldn’t find the article you were trying to link to, but I did happen to find another good webpage on the same topic: [insert url to webpage that you are building links to]. You should check it out, and if you like it, you probably want to switch the links.
Improperly implementing redirects on your site can have a serious impact on search results. Whenever you can avoid it, you want to keep from moving your site’s content from one URL to another; in other words: if your content is on example.com/page, and that page is getting search engine traffic, you want to avoid moving all of the content to example.com/different-url/newpage.html, unless there is an extremely strong business reason that would outweigh a possible short-term or even long-term loss in search engine traffic. If you do need to move content, you want to make sure that you implement permanent (or 301) redirects for content that is moving permanently, as temporary (or 302) redirects (which are frequently used by developers) indicate to Google that the move may not be permanent, and that they shouldn’t move all of the link equity and ranking power to the new URL. (Further, changing your URL structure could create broken links, hurting your referral traffic streams and making it difficult for visitors to navigate your site.)
"I am so grateful the Ninjas are a part of our team. We tried figuring out the SEO and link strategy on our own for several years and ended up getting penalized by Google for it. When we stated with the Ninjas, we were literally ranking for 0 keywords. It was awful. We've been with them for a year now and they have helped us rank for over 200 keywords, build trust for our website, and even get government and educational websites to link to us. When I get on the phone with them, they always have a game plan to get to the next level." Gene
Many of you know that it takes at least 100 hours to correctly identify and connect with industry influencers. Some of you have given up in frustration. But it’s clear, in order to remain competitive, companies will have to identify and build relationships with these influential leaders. From my perspective, Traackr is one of the best solutions out there for doing identifying influencers efficiently and accurately.
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While the title tag is effectively your search listing’s headline, the meta description (another meta HTML element that can be updated in your site’s code, but isn’t seen on your actual page) is effectively your site’s additional ad copy. Google takes some liberties with what they display in search results, so your meta description may not always show, but if you have a compelling description of your page that would make folks searching likely to click, you can greatly increase traffic. (Remember: showing up in search results is just the first step! You still need to get searchers to come to your site, and then actually take the action you want.)
Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is "mobile-friendly," and therefore not properly serve it to mobile searchers.

According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.
Current search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags and that the content is not "thin" or low-quality. High-quality content is original, authoritative, factual, grammatically correct, and engaging to users. Poorly edited articles with spelling and grammatical errors will be demoted by search engines. For more information on thin content see More Guidance on Building High-quality Sites.
A search engine considers the content of the sites to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality.
Smarter email marketing built to be sophisticated enough to fit the needs of modern marketers everywhere, but with the ease-of-use and personalized support you’ve come to to expect from iContact. Ideal for businesses seeking advanced features and greater performance from email marketing, iContact Pro includes behavioral targeting, workflow automation, landing pages, and intuitive reporting in a single platform. Efficiently go from defining goals to driving results in no time.

Still, before we get there, there's a whole lot of information to grasp. As an online marketer myself, it's important that I convey the truth about the industry to you so that you don't get sucked up into the dream. While there are legitimate marketers like Sharpe out there ready and willing to help, there are loads of others that are simply looking to help part you from your hard-earned cash. Before you do anything, gather all of the information you can.

Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a company’s website more discoverable (i.e., on the first page/s), thereby driving traffic and sales. Tedious, involving technical and business decisions, and not guaranteeing results—it nonetheless provides lasting benefits.

The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!,[18] mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and as of 2006, Ask.com[19][20]), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

Structured data21 is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001[12] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

Search Engine Optimization Google


International SEO – There are a number of benefits and trade-offs to different approaches to ranking sites in different countries and in different languages. Aleyda Solis has an outstanding guide to international SEO best practices if you’re trying to reach customers in a variety of international markets, and Google also offers some recommendations and best practices in their own guide.
We compare what we’ve learned about the search landscape for your industry against the positioning of your website. Our SEO team prioritizes the best practices that need to be checked off the list, then conducts a massive brainstorming session where are big ideas are born. This is passed through the hands of each one of our teams to ensure quality and accuracy.
SEO is also about making your search engine result relevant to the user's search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.
Unfortunately, Google has stopped delivering a lot of the information about what people are searching for to analytics providers, but you can use SEM Rush (or similar tools, such as SpyFu) on your own site to get a sense of the terms you’re ranking for and their estimated search volume. Google also makes a bit more of this data available in their free Webmaster Tools interface (if you haven’t set up an account, this is a very valuable SEO tool both for unearthing search query data and for diagnosing various technical SEO issues – more on Webmaster Tools set up here).
Improperly implementing redirects on your site can have a serious impact on search results. Whenever you can avoid it, you want to keep from moving your site’s content from one URL to another; in other words: if your content is on example.com/page, and that page is getting search engine traffic, you want to avoid moving all of the content to example.com/different-url/newpage.html, unless there is an extremely strong business reason that would outweigh a possible short-term or even long-term loss in search engine traffic. If you do need to move content, you want to make sure that you implement permanent (or 301) redirects for content that is moving permanently, as temporary (or 302) redirects (which are frequently used by developers) indicate to Google that the move may not be permanent, and that they shouldn’t move all of the link equity and ranking power to the new URL. (Further, changing your URL structure could create broken links, hurting your referral traffic streams and making it difficult for visitors to navigate your site.)
Black hat SEO is to be avoided. This is basically link spamming. You can pay somebody peanuts to do this on your behalf and, for a very short period, it brings results. Then Google sees what’s happened, and they delist your site permanently from search engine rankings. Now, you need a new website and new content, etc.—so, black hat SEO is a terrible idea.
Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
The good news is, you don’t have to be a search engine scholar to rank for valuable terms in search results. We’ll walk through proven, repeatable best practices for optimizing websites for search that can help you drive targeted traffic through search without having to reverse-engineer the core competency of one of the world’s most valuable companies.

To optimize your social content, always include some of the relevant search keywords you determined for your business in your Facebook updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on Twitter is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).

There are a few different ways that your social media activity can impact your SEO and SERP ranking. Overall, your social media content helps drive more traffic to your website. By regularly sharing links to your website and blog content across your social media platforms such as Facebook and LinkedIn, helps you get more potential leads and customers to your site where they will be exposed to your content.


While there are several platforms for doing this, clearly YouTube is the most popular for doing this. However, video marketing is also a great form of both content marketing and SEO on its own. It can help to provide visibility for several different ventures, and if the video is valuable enough in its message and content, it will be shared and liked by droves, pushing up the authority of that video through the roof.
Simply put, content marketing is creating and sharing unique, relevant content online. The end goal is to attract qualified Web traffic that’s searching for the answers that you’re addressing. This includes producing blog posts, videos, FAQs, whitepapers, tutorials, imagery and other fodder so that searchers can arrive at your online channels through a variety of ways. Content marketing generates inbound leads as opposed to chasing them with traditional marketing. To put it simply, as a wise content marketer (probably) once said, “mo’ traffic, mo’ money.”

Public Relations is often misunderstood as just having a relationship with the media.  Marketing Solutions will frequently recommend a public relations strategy to accompany an ad or marketing campaign.  We can create a media event, stage a news conference, write a news release, craft a corporate giving policy or manage a crisis with stockholders, the community or the media.  Part of an integrated marketing program is having a public relations plan in place to manage internal and external communications.  Whether your business needs some media “face time”, or is participating in a trade show and needs to maximize exposure to the attendees; Marketing Solutions will create and implement a strategy for your business.  Check out some of our success stories here.
In the end, the ultimate reason SEO is essential is that it can help you achieve many of your business goals. SEO can help you build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your business. 
These are ‘tit-for-tat’ links. For instance, you make a deal with your friend who has a business website to have him place a link to your website, and in exchange your website links back to his. In the dark ages of SEO, this used to be somewhat effective. But these days, Google considers such 'link exchanges' to be link schemes, and you may get hit with a penalty if you're excessive and obvious about it. This isn't to say that swapping links is always bad, but if your only motive is SEO, then odds are that you shouldn't do it.
In this day and age - if you're not getting found on Google you're missing a gigantic amount of opportunity. That's why we help companies like Twin City Roofing re-invent their marketing strategy though they've been in business for 30 years. We helped them create a better funnel online through dedicated service pages, and more - and most importantly we got them ranked for more keywords and in front of more eyes.
Internet usage around the world, especially in the wealthiest countries, has steadily risen over the past decade and it shows no signs of slowing. According to a report by the Internet trend investment firm Kleiner Perkins Caulfield & Byers, 245 million people in the United States were online as of 2011, and 15 million people connected for the first time that year. As Internet usage grows, online commerce grows with it. This means that more people are using the Internet with each passing year, and enough of them are spending money online to impact the economy in significant ways. (See also E-Commerce Marketing)

Internet Marketing For Musicians

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