Once you’ve taken the time to understand how your prospects talk and what they search for, have looked at the keywords driving traffic to your competitors and related sites, and have looked at the terms driving traffic to your own site, you need to work to understand which terms you can conceivably rank for and where the best opportunities actually lie.
PPC advertising is a method of advertising on search engines like Google and Bing. As mentioned earlier, with PPC ads, you pay each time that ad is clicked on. PPC ads also exist on social media platforms like Instagram and Facebook as well. However, if you're going to engage in PPC advertising, it's important that you determine conversion rates by using tracking pixels.
Online competition is fiercer than ever—and if you want to create a website that outperforms industry benchmarks in a big way, it’s vital that you know how to utilize your design skills to keep users engaged. The more engaged users are, the more likely they are to turn into paying customers—people who will buy your products and services time and time again, remain loyal, and ultimately become ambassadors for your brand both on- and offline.
It’s been said that a business’s most successful “events” are its grand opening and its going out of business event. There are many other events that can happen in between, the success of these events is totally dependent on the professionalism and experience of those coordinating the events. Marketing Solutions has coordinated hundreds of successful client events: from golf tournaments to grand openings, health fairs and bridal events to foodie events and fundraisers. Event management includes concept, marketing, implementation and evaluation. Some of our events make a scene and others promote a product – check out the fun and games here!
Target Audiences Across ChannelsImprove ROI and drive growth with consistent online and offline audience targeting.Top-performing organizations leverage business data and analytics as a competitive advantage to accelerate the buyer’s journey. That starts with identifying and targeting the right audiences across channels, creating personalized buying experiences, and aligning sales and marketing more effectively.Learn More
This year, for the first time, Google stated that user experience would be a core part of gaining rankings for mobile websites. A poorer user experience would send your site hurtling down the rankings. This appeared to come as a shock to many in the SEO community and despite assurances that content was still king – many seemed to feel that this ...
For example, what are the quality and quantity of the links that have been created over time? Are they natural and organic links stemming from relevant and high quality content, or are they spammy links, unnatural links or coming from bad link neighborhoods? Are all the links coming from the same few websites over time or is there a healthy amount of global IP diversification in the links?
A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup28 when showing breadcrumbs.
Our team is made up of industry-recognized thought leaders, social media masters, corporate communications experts, vertical marketing specialists, and internet marketing strategists. Members of the TheeTeam host SEO MeetUp groups and actively participate in Triangle area marketing organizations. TheeDigital is an active sponsor of the AMA Triangle Chapter.
The idea in leveraging these tools is to first identify the thought leaders and potential linkers in your space, and then understand what they share and link to. Find out what their problems are, what types of content they typically share, and start to think about how you can create something they would find valuable and want to share with their audience (who would also find it valuable).
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
If you're not using internet marketing to market your business you should be. An online presence is crucial to helping potential clients and customer find your business - even if your business is small and local. (In 2017, one third of all mobile searches were local and local search was growing 50% faster than mobile searches overall.) Online is where the eyeballs are so that's where your business needs to be.
This will give you an indication of how many times a search is performed in a month (low numbers are not very useful unless there is a very clear buying signal in the keyphrase – working hard for five hits a month is not recommended in most cases) and how much the phrase is “worth” per click to advertisers (e.g., how much someone will pay to use that keyphrase). The more it’s worth, the more likely it is that the phrase is delivering business results for someone.